THE MAGIC BEHIND MICRO-FRESH - GUEST BLOG
Grahame Gardner have teamed up with Micro-Fresh® to produce an innovative antimicrobial scrub top and trouser which uses leading technology to stay fresher longer. In a guest blog, Chris Mellor-Dolman – head of marketing & business development at Micro-Fresh®, explains the magic behind the technology and why this is the perfect partnership.
For the last 15 years, Micro-Fresh® technology has helped millions of people to enjoy the freshness of a brand-new product for longer.
Micro-Fresh® began life as an innovative formula that solved the problem of fungal growth during the transit of retail goods. Today, our multi-award-winning technology is used by major retailers and manufacturers in 44 countries around the world to achieve lifetime product freshness.
For the last 15 years, Micro-Fresh® technology has helped millions of people to enjoy the freshness of a brand-new product for longer.
Micro-Fresh® began life as an innovative formula that solved the problem of fungal growth during the transit of retail goods. Today, our multi-award-winning technology is used by major retailers and manufacturers in 44 countries around the world to achieve lifetime product freshness.
What is Micro-Fresh®?
Micro-Fresh® is an invisible ingredient that keeps products feeling clean and fresh and never wears or washes out.
Applied during the manufacturing process, on everything from soft furnishings and footwear to baby bedding and medical scrubs, Micro-Fresh® prevents bacteria from growing, spreading and surviving on textiles and surfaces. No bacteria means no odours, which reduces the need for intensive cleaning and extends the lifespan of products.
In summary, Micro-Fresh® technology is:
- * Anti-bacterial
- * Anti-fungal
- * Anti-viral (after tests with De Montfort University - 2020)
- * Anti-dust mite
- * Hypoallergenic
- * Highly durable (over 90%* efficacy after 50 washes)
Micro-Fresh® is also sustainable. It has no negative affect on the environment. It’s fully biodegradable, contains no harsh chemicals, is vegan friendly and free from nanotechnology. In terms of ongoing usage, Micro-Fresh® means:
- * Fewer washes
- * Less water and detergent
- * Lower temperature washes
- * Less energy consumption
- * Reduced carbon footprint
By constantly evolving our technology, we continue to take significant steps towards fulfilling our commitment to sustainability.
Having seen Micro-Fresh® technology in action, Grahame Gardner identified the opportunity to leverage the Micro-Fresh® brand in a range of new healthcare scrubs suitable for hospitals, vets’ practices, dental surgeries and more.
The exclusive Micro-Fresh® antimicrobial scrub top and trouser uses leading technology to stay fresher longer, keeping healthcare workers safe while offering unrivalled comfort.
Micro-Fresh® has been in John Lewis ‘Baby and Nursery Bedding’ since 2015, and is renowned for being safe for babies. Given this sensitivity, the move to working with a brand such as Grahame Gardner, who uphold the highest standards of protection and hygiene with products for use in controlled environments, dovetails wholly with our ideology here at Micro-Fresh®.
Collaboration will see customers benefit
The partnership with Grahame Gardner also presented us with a unique opportunity in a new market sector.
In light of our mission to provide lasting protection and freshness for all, and for Grahame Gardner to provide high-quality protective footwear and clothing to professional service providers, we recognised the great fit between our brands.
To this end we’re looking forward to working together ever more closely to leverage the partnership, ultimately to the benefit of Grahame Gardner’s customers.
In terms of future focus we’re striving to be the go-to brand for freshness, sustainability and longevity, providing the essential ingredient to preserve and prolong the freshness of products. Ultimately, our vision is to create a Micro-Fresh'd world.
The Micro-Fresh® team are proud to partner Grahame Gardner on the antimicrobial scrub top and trouser range. It’s reassuring to know that Micro-Fresh and Grahame Gardner scrubs are making a significant difference, protecting the health & wellbeing of much-valued medical professionals.
